Luth Research Announces New Membership Owned Panel

SavvyShares’ Innovative Panel Structure Changes the Face of Consumer Data Collection

 Customers get valuable data from “invested” panel members, panel members receive shares, dividends for survey participation

SAN DIEGO, CA – Luth Research today announced the launch of SavvyShares the first member-owned consumer panel, introducing an industry-changing model for capturing critical consumer opinion and data from a highly engaged survey panel.

“As privacy concerns further restrict data collectors, SavvyShares ensures power and control is in the hands of consumers, giving them a stake in the success of the company as the ultimate reward for their opinions,” said SavvyShares Founder, Roseanne Luth.

This approach gives members control over the data they make available through SavvyShares, granting them the opportunity to share their opinions and data when they choose to. Shares may receive dividends as long as the consumer is a member. The SavvyShares structure is so unique, it is registered with the U.S. SEC and one of only a few with SEC approval to value data as a form of currency.

“We are leveraging the 40 years of experience, expertise and relationships of Luth Research to launch this innovative model,” adds Luth. “As consumers are becoming more leery of data harvesting that is currently occurring through social media and other platforms, SavvyShares offers the control, compensation and privacy they deserve.”  

Members receive shares in the company based on the length and complexity of the surveys, and additional shares for allowing digital data tracking. Dividends may then be paid to member shareholders annually, based on their number of shares and SavvyShares’ profitability. Paying dividends based on the success of the company means members have a stake in the business.

“As data privacy policies further restrict large data collectors, we’ll continue to provide market intelligence through our panels of survey participants who are truly invested in the success of the company. Businesses need consumer data and without the continuous flow of opinions and digital data, innovation will come to a standstill,” said Luth.

About SavvyShares

SavvyShares is the only survey panel owned exclusively by members who share their valuable opinions and data in exchange for shares in the company. This innovative approach offers members annual dividends based on the company’s profitability, rather than a one-time payment for completing a survey. For more info, visit

Media: Contact Janeen Hazel for more information at

Announcing SavvyShares

Welcome to SavvyShares: A Member-Owned Platform that Pays You Shares in Exchange for Your Valuable Data and Opinions

SavvyShares is a unique member-owned consumer panel that offers you shares in the company as compensation for your participation. Your shares increase as you respond to surveys and/or provide digital data. Your shares then have the opportunity to earn dividends over time, as opposed to the traditional one-time payment you might otherwise receive. Dividends are paid out annually, based on the profitability of the company so as SavvyShares succeeds, so do you. The more data you contribute, the more shares you earn.

Consumer data will increase in value as privacy policies limit large data collectors from accessing and using personal online information. Your opinions are important in driving product innovation and SavvyShares ensures that consumer data and opinions are available.

The survey industry has evolved from random dialing to online panels. It’s  experiencing concerns over the privacy of valuable personal data captured by online platforms and used without consumers’ knowledge – or compensation. SavvyShares was created in response to many of these issues.

In addition to earning shares by completing surveys, you can also earn shares by contributing digital data. This is collected when you install our SavvyConnect app on your PC or mobile devices. Then, as you browse online, you contribute critical data and earn more shares.

Think of SavvyShares as a way to invest in yourself – and in your future. Welcome to the community.

Data sharing is now in your control with SavvyShares, the only member-owned community for information intelligence empowering you with proprietary privacy to confidently contribute your own valuable data and rewarding you with ownership shares, dividends and driving global good.